Karlie Kloss stars in fairy tale campaign for Hermès

30 Jan

I saw one of the spring 2010 Hermès ads on the back cover of my February issue of Harper’s Bazaar magazine and fell in love with the ad. Shot by Paolo Roversi, the Hermès spring campaign features model Karlie Kloss portraying iconic fairy tale heroines.  Can you guess which ones? The campaign is brilliant with a subliminal channeling of these fairy tale characters.  Kloss leaves a shoe behind as she races down the stairs like Cinderella but then gets the shoe back from Prince Charming.


Kloss innocently perches on a tree ready to have tea with the Mad Hatter as Alice in Wonderland. I want the outfit and the Hermès tea set.

Kloss as The Little Mermaid.

I will take a magic carpet ride any day on large Hermès silk scarf. Kloss as Princess Jasmine in Aladdin.

Every princess needs a soft place to rest her head at night. Why not on a colorful and silky Hermès scarf. Kloss as Sleeping Beauty.

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