Mary Kate and Ashley launch Olsenboye for JC Penney

27 Oct

Boy oh boy! I don’t think Ashley and Mary-Kate Olsen ever sleep. Between acting, school and designing clothing and shoes for The Row and Elizabeth & James labels and launching a new eyewear line, they’ve added yet another venture to their extensive resume with a lower priced label for juniors called Olsenboye. The collaboration between the twins and JC Penney was announced yesterday on Good Morning America. Where were these designs when I was in middle school and high school? The Olsenboye label is definitely younger and more affordable, with most of the pieces ranging from $20 – $50, young girls can snag the Olsen sister’s style.

The Olsenboye brand drops in stores next Thursday, November 6 and just in time for school pictures and Christmas. The clothes are super adorable for the tweens and fashionable gals. I just can’t get over the Brogues and the T-strap heels in the collection. Ooh oh! Maybe I can snag a pair of the brogues for myself, as long as they carry an 8.5 or a 9 I am golden. The twins were at Union Square yesterday to meet fans and unveil the new collection. Check out the mobile uploads on the website: http://olsenboye.com/. The teaser video is also below. I want a hoodie, the plaid shirt and the hat if that comes in the collection.

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One Response to “Mary Kate and Ashley launch Olsenboye for JC Penney”

  1. Fashionable Earth November 6, 2009 at 11:45 am #

    Love it!! And apparently it is online starting today:) http://fashionableearth.org/blog/2009/11/06/olsenboye/

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